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reminding the world how simple happy can be

featured work

Floral Collection for Moonpig

Floral Collection for Moonpig
Card Collections for American Greetings

Card Collections for American Greetings
Birthday Socks for Moonpig

Birthday Socks for Moonpig
“Our work is a place that people can look to remind themselves of how simple happy can be. A tiny tug to pull them back into the mindset of looking for the beautiful, small, mundane joys all around them.

Because it’s so simple…but our humanness can make it feel so hard. And I just think everyone, myself included, needs a reminder.”
— Kate Smith
A woman standing in front of a silver trailer, holding a large sign with a smiling sun graphic and the quote 'Even the sun has its ups and downs.'

gallery

Person holding a framed poster with a black bird illustration and the words "Less Thinky More Do Stuffy" in blue, surrounded by pink flowers, outdoors with rocky landscape background.
A white tote bag with a colorful, abstract face and leaf design, hanging on a rough tree bark background with a small branch and leaves casting a shadow.
A framed illustration of smiling tomatoes, some with crowns, placed outdoors among green tomato plants with ripening green tomatoes and wooden fencing in the background.
Colorful sign that reads 'LIFE IS SHORT, KINDNESS IS LONG' with smiley faces and underlines, held by a person near a window with a pink water bottle on the windowsill, and a table with various papers and cards nearby.
A colorful sign with a humorous message about avoiding negative tea, featuring a cartoon tea mug with a sad face, on grass with a person's feet in sandals and socks visible at the bottom.
A young girl is standing outdoors in front of green trees, wearing a white t-shirt with colorful abstract apple shapes and blue pants.
A white gift bag with colorful text that says, 'hope your day is full of ☀️ and 🌈 and ❤️ and 😊.' The bag has a white ribbon handle and is placed on a dark surface against a beige wall.
Two reusable tote bags hanging on a beige wall with a wooden rack. The bag on the left has a yellow donut pattern with black text that reads, 'You don't have to be everything to everyone... you're not a bagel.' The bag on the right has colorful text
A humorous holiday-themed design featuring a cartoon reindeer with a red and white striped scarf, surrounded by the text 'Reminders: Reindeer are regular just who didn't doubt they could fly' in white, playful font on a black background.
A person holding a bouquet of flowers card with the message, "If thank you were flowers I’d send you a whole bouquet," in front of a field of yellow sunflowers.
Person wearing green sneakers and yellow socks with cartoon bread and the words "A little birthday toast".
A sign on a wooden board with a cheerful sun illustration and the text, 'Don't worry, the sun is scheduled to come up again tomorrow,' attributed to Kate Smith Co.
Person holding a framed poster with a yellow cartoon hand, a black face with a straw, and colorful text that reads 'Find a smile pick it up all day long things won't suck.'
A collection of colorful birthday and greeting cards with playful designs and messages, featuring illustrations of food, animals, and cheerful characters, arranged on a wooden surface.
A carton of brown eggs with a greeting card on top that says "Keep it sunny side up" with a smiling sun illustration.
Person holding an orange towel with the logo and text 'Follow the Sunshine' by a lakeside during daytime.
Green background with pink and red text that says 'Life isn't meant to be done alone. Find your peaple'. A green pea pod with six cute, smiling green peas inside, each with large, expressive eyes.
Four colorful spiral-bound notebooks with floral and rainbow designs on a wooden surface.
Hand holding a 2025 calendar titled 'Good Grows' with a pink flower pattern, against a background of purple flowers, grass, water, and mountains.
Wall mural with yellow bagel illustrations and black text saying, "You don't have to be everything to everyone... You're not a bagel" by Kate Smith Co.
Two framed prints lean against a white kitchen sink and cabinet. The left print features pink text and a cartoon banana with the message, "Reminder: Everyone's life has some bananas be nice, ok." The right print displays a colorful teapot with a spee
A hand holding a humorous greeting card outdoors on a grassy area. The card features a cartoon hot dog with a smiling face, sunglasses, and a party hat, along with the text 'In dog years you might be dead but in hot dog years you're doing really grea
A collection of colorful greeting cards with playful messages and illustrations, including a pink heart with a face, a slice of pizza with a face, and various cheerful phrases.
Person holding a framed artwork with a stylized smiling flower face and green leaves, the words 'Joy Ripples' written above, set outdoors with trees and greenery in the background.
A snowman's face with a carrot nose, black eyes, and a smiling mouth, surrounded by light purple background and white snowflakes, with blue text that reads, 'Snow is just cold confetti reminding us to celebrate the day.'
A person wearing a bright yellow T-shirt with a design of an apple and the words "Pick Apples Not Arguments" in red and white lettering, standing outdoors near green foliage.
A colorful gift wrapped in flower-patterned paper with a white ribbon bow, resting on a teal surface, with a greeting card and a small yellow card on top.
A white ceramic mug with a colorful illustration of a turtle with flowers and a bird on its back, and the text 'Slow Down Don't Miss The Good Stuff' on it, being held by a person's hand over a wooden surface.
A hand holding a card with the words 'FELL THANKS' and a red heart on a background of trees with fall foliage.
Calendar cover titled 'See the Good Everywhere' by Kate Smith Co., featuring a colorful illustration of glasses with smiley faces, yellow speech bubbles with '2026 Calendar' and 'Paper Smiles Inside,' and multicolored text.
Person lying on grass near a body of water, wearing purple shorts and colorful socks with emoji faces and the phrase 'Pretty Egg-cited It's My BDay' written on one sock.
Boho living room with a white brick wall, large framed colorful quote poster, plants, pillows, a wooden coffee table, and decorative wall hangings.
Person holding a piece of paper with a list of positive and adventurous suggestions, standing outdoors with Airstream background.
A birthday card with a cartoon cactus drawing and the message: "This cactus wants you to have a happy birthday," held in a person's hand against a background of cactus plants.
An illustration of pink flowers with smiling faces in a blue watering can with the phrases 'Grow the happy' and 'Cut the crappy' written on it, set against an orange background.
A clear water bottle with colorful cartoon face stickers inside and outside, an orange lid, and a blue straw, placed on a wooden surface with a blurred outdoor background.
Colorful illustration of various flowers with the quote 'GROW THE FLOWERS YOU WANT TO SEE IN THE WORLD' in white text around the flowers, set on a green background with yellow, blue, red, pink, orange, and black elements.
Hand holding a colorful greeting card with the text 'I GIVE YOU !!!' and various star shapes, outdoors with trees and green leaves background.
A young girl wearing a white T-shirt with colorful flowers and the words 'Blooming Lovely' printed on it, standing outdoors on a sunny day.
A collection of colorful framed prints with positive and inspiring messages, including one that says 'LIFE IS SHORT KINDNESS IS LONG,' arranged outdoors against a metallic wall on a gravel ground.
Person holding a colorful sign with the quote 'Sometimes it's like and sometimes it's like but mostly it's like' with smiley face icons as part of the design, standing in front of a wooden fence.
A colorful abstract art print leaning against a wall near a white radiator, with a basket of apples on the floor and a potted plant on the windowsill.
A colorful illustrated list titled 'U-PICK' with options for choosing daily moods or circumstances, including items like 'Mistake or Lesson', 'Have To or Get To', 'Ordinary or Magic', 'Scroll or Stroll', 'Friend or Stranger', 'Comfort or Courage', 'P
A pink water bottle with colorful cartoon faces and a sticker with an orange creature and a quote. The bottle is on a wooden table with colorful stickers, a sheet of colorful face stickers, and floral decorative items scattered around. Outdoor settin
A greeting card with a cartoon wiener dog and the message 'Never not headed over heels for you'
A framed illustration of a smiling flower with a face, surrounded by green leaves and a pink rock, with the text "I'm excited to see where this is all growing".
A collection of colorful greeting cards and note cards with uplifting messages, some featuring smiley faces, hearts, and playful illustrations, spread out on a wooden surface.
Colorful illustration of pink flowers with smiling faces, green leaves, and red berries, with words 'Bloom Early', 'Bloom Late', and 'Just Bloom' in playful text.
A hand holding a humorous card with an illustration of a face using a finger to touch the nose and a red dot to indicate a nose, with the text instructing to take your finger and say 'boop' if feeling sad.
A collection of colorful greeting cards with humorous and cheerful messages and illustrations, spread out on a wooden surface.
A blue spiral notebook with the phrase "Everybody be cool. It's just a normal day" written in pink, white, and multicolored text, placed on a weathered red wooden surface.