explorers of everyday happy

We are full-time explorers of everyday happy. We find our inspiration everywhere, from weather-worn cabins, to fruit stand signage, to hand-drawn posters, to giggles overheard at coffee shops. We collect every scrap of smile, LOL and kindness that we come across in our journey and smoosh it all into our work to create products with a quirky, fun, imperfectly human aesthetic and a voice that sounds like a friend.

A woman with a backpack and red cap taking a photo of a pink wooden building with painted signs listing fruits and vegetables like pears, prunes, sweet peas, apricots, green beans, honey, and sweet corn.

Hand-drawn fonts

Our fonts are inspired by signage we find along our travels. We photograph the found letters and then hand-draw our own full alphabet inspired by the shapes, spacing and arrangement.

Black hand-drawn alphabet letters with a distressed texture, displayed on a white background.

Digital drawing app open on tablet with blank canvas and tool menu.

A young woman sitting on an orange chair outside a building, reading a tablet. She wears a yellow and white cap, green sneakers, and a black shirt. There is a small blue table with a drink next to her, and two empty white chairs to her right.

Hand-painted sign advertising cherry and Huck jams with a drawing of two cherries with green leaves.

imperfect aesthetic

Our aesthetic is imperfectly human. We favor hand-cut edges, oddly balanced layouts and randomness. We lay out all of our designs by hand before going to the computer so we won’t be tempted by the perfection of technology. Because perfection is sooo boring.

Image of a custom font created by Kate Smith Co.

Red and white building with a sign that reads 'ICE CAFE', a red SUV parked in front, and a blue sky with clouds overhead.

Partial view of a blue Ford Ranger pickup truck with red and gray decals, parked next to a curb on a parking lot, with a grassy hill and a clear blue sky in the background.

Bright yellow building with a green section at the top. The building has a turquoise garage door and a small white utility box on the yellow wall. In front of the building, there is a grassy yard with some yellow flowers, and a bush with purple flowers on the left. A large tree is behind the building, with power lines above.

awkward color

We pull our color palettes from real life. The world is full of unexpected, perfectly awkward color combos that make you go, “Huh…that actually works,” and we love to add that surprise and delight to our work.

Top-down view of a cluttered wooden desk with a woman working on a laptop, surrounded by colorful cards, notebooks, a cup of coffee, a smartphone, a tablet, and miscellaneous office supplies. A gray and white cat is resting near the top left corner of the desk.

Open notebook with handwritten quote: 'It all works out. Be willing to please. I like it when my InstacartSunny.' a pen resting on the page, pink highlighters, and a smartphone on a wooden surface.

Colorful chalk drawings on a concrete sidewalk, including flowers and a person, with pieces of chalk scattered around.

a voice like a friend

We listen. We listen for words that make humans light up, phrases that make them giggle and sentiments that foster connection. We scribble them all down and use the flavor to create copy for our art. The result? A voice that sounds like a friend.